About Us
Our Story - MAGIC PENS since 1989
From an idea to a brand that has inspired families for decades
The story of MAGIC PENS began in 1989. Our founder, Jörg, discovered a fascinating idea: felt-tip pens that could change colours or even make them disappear. At the time, these effects were spread across different products. He saw an opportunity to bring them together in a product of our own – and create an experience around it.
We soon learned that MAGIC PENS are best understood when you see them in action. A pack of pens cannot show the surprise of watching one colour turn into another or seemingly disappear. That is why live demonstrations have been part of our story from the very beginning.
The early years in Germany
From 1989, we demonstrated MAGIC PENS at markets, trade fairs, events, shopping streets and shopping centres across Germany. The concept worked, but after a while, regular visitors at each location had already seen the demonstration. So we moved on to the next shopping centre, the next fair and the next city.
In the early 1990s, that led us to an important question: Where could we stay in one place while the customers kept changing?
The answer was the Canary Islands.
In the Canary Islands since 1994
In 1994, we established MAGIC PENS permanently in the Canary Islands, where new visitors and families arrive from around the world every day. Some of our sales locations are still the same today. While the visitors change, we have stayed – and some of our team members have worked with us for 20 or even 25 years.
Live demonstrations and retail around the world
Over the years, we also worked with major retail chains, including Toys“R”Us, Walmart, Kaufhof and Karstadt. In Switzerland, we worked with Manor. In Ireland, we demonstrated MAGIC PENS at Eason & Son and supplied Tesco. Our products also reached stationery shops in Nigeria, as well as distributors and retail partners in Austria, Portugal, Scandinavia, Israel and other markets.
For us, working with department stores was never simply a matter of putting pens on a shelf. MAGIC PENS need to be demonstrated. Outside Spain, our work in stores therefore focused mainly on seasonal live promotions at Easter and Christmas, including in Germany, Austria and Switzerland.
Spain followed a different model. MAGIC PENS were stocked permanently at El Corte Inglés and Hipercor, where we also gave live demonstrations.
Today, we continue to demonstrate and sell MAGIC PENS in person, work with retail and distribution partners, and reach customers far beyond the Canary Islands through our online shop.
Our own product – Made in Europe
Today, MAGIC PENS are made specifically for Samajic Products S.L.U. in Europe, including in Italy and Spain. We focus on quality, vivid colours, long-lasting use and the special effects our pens have been known for over the decades.
Similar products are now available, but we remain committed to our original idea: MAGIC PENS should give children and creative minds more than pens to draw with. They should make creating and discovering fun.
More than 35 years of MAGIC PENS
What started in 1989 with an idea and a live demonstration has grown into more than 35 years of experience. We have demonstrated MAGIC PENS to countless children and families. One of the most rewarding moments is meeting people who used MAGIC PENS as children and now buy them for their own children.
That is what MAGIC PENS means to us: a product that has inspired moments of wonder since 1989.
Become part of our story
We are looking for retailers, distributors and sales partners around the world as we continue to grow MAGIC PENS internationally. Would you like to offer our products in your country, region, store or distribution network? We would love to hear from you.
MAGIC PENS – Making Colors Magic Since 1989.